Analytics
Analytics covers your customers and sessions: demographics, busiest days and hours, popular services, and acquisition sources. Pick a date range; every chart follows it.
Date range
Section titled “Date range”Presets cover the last 7 days, 30 days, 90 days, 1 year, and all time, or set a custom range.
Headline numbers
Section titled “Headline numbers”- Total Customers — Unique customers served in the selected period, with the change against the prior period.
- Total Sessions — Sessions completed, with trend data.
- Top Source — The most common way customers found your studio.
- Top Service — The most frequently performed service type.
New vs. Returning
Section titled “New vs. Returning”The split between first-time and returning customers in the period.
Customer acquisition
Section titled “Customer acquisition”How customers found your studio, broken down by source — Instagram, Walk-in, Word of Mouth, Google, and the rest.
Popular services
Section titled “Popular services”Your most requested service types over the period.
Age distribution
Section titled “Age distribution”The age groups of your customers.
Busiest days
Section titled “Busiest days”Sessions by day of the week.
Peak hours
Section titled “Peak hours”Sessions by hour of the day.
Category types
Section titled “Category types”Sessions by category type — Tattoo, Piercing, Microblading, and the rest of your disciplines.
Gender
Section titled “Gender”The gender distribution of your customer base.
Multi-studio support
Section titled “Multi-studio support”If you have multiple studios, analytics data can be filtered by studio to compare performance across locations.
Permissions
Section titled “Permissions”Analytics has its own permissions, separate from day-to-day viewing:
- Customers → Analytics — customer demographics, acquisition sources, new vs. returning, and age distribution.
- Services → Analytics — popular services, category breakdown, session data, and scheduling insights like busiest days and peak hours.
Either one opens the Analytics page. Manager includes both; Front Desk includes Services → Analytics. Skills grant neither permission, because Analytics reports whole-studio numbers — granting an artist analytics is an individual, deliberate grant. See Roles & Permissions.