Analytics

Analytics summarizes customer profiles and session activity for the selected studio. Choose a date range to review a period; switch studios to review another location.

What counts as activity

Total Sessions counts sessions that have not been cancelled, including work that has not started or ended. Cancelling the parent service excludes its sessions too. Activity follows the session’s start time, or its creation time when it has not started. Total Customers counts the distinct customers on those sessions.

Popular services and Top Service count sessions for each service type. Quantity does not multiply that count: two lobes recorded in one session count as one session. Busiest days and Peak hours use the session’s studio time zone.

New vs. Returning

Among sessions included in the selected range, New means a customer’s session records share one creation date; Returning means more than one creation date. A customer who visited before the selected range can still count as New here.

Customer profiles

Demographics and acquisition use saved customer profile information. Ages are current ages, rather than ages at the time of service. Records without a birthdate or source are excluded from the corresponding breakdown.

Acquisition groups customers by their saved source, such as Instagram or Walk-in. It does not count new customer acquisitions alone.

Permissions

Analytics has its own permissions, separate from day-to-day viewing:

• Customers → Analytics — customer demographics, acquisition sources, new vs. returning, and age distribution.
• Services → Analytics — popular services, category breakdown, session data, and scheduling insights like busiest days and peak hours.

Either one opens the Analytics page. Manager includes both; Front Desk includes Services → Analytics. Skills grant neither permission, because Analytics reports whole-studio numbers — granting an artist analytics is an individual, deliberate grant. See Roles & Permissions.