Sources
Sources represent the various places where customers heard about your business before deciding to buy goods or services. By tracking how your customers found you, you can begin to understand where your advertising dollars are working and which strategies aren’t paying off.
You should get specific with your sources. If you’re running a radio promotion on multiple stations it makes sense to have each station created as a source to be able to track which one is working out the best. Perhaps, much to your surprise, you’ll find you get more customers from the classical station than you do hard rock.
Properties
Section titled “Properties”Name: The name of the Source. The name is required and must be unique.